Post by nadinenadine on Mar 10, 2024 3:46:30 GMT
The creation of Buyer Personas involves several steps . At the same time it is necessary to prepare oneself with a curious, patient and strategic mental attitude . It is very useful on the one hand to act on questions, on the other to use ad hoc software such as a CRM . What is it about? Customer Relationship Management is a program suitable for managing relationships with customers and potential customers. It is effective in managing contacts, sales, productivity and much more, including everything related to Buyer Personas. Let's now look at the main steps for identifying Buyer Personas. The first step: data collection The first question that is important to ask yourself when creating Buyer Personas is: what data do I need for profiling? The best thing to do is to create the right mix of personal information and information that allows you to develop a possible prediction of the customer's response to a product or brand. The data to pay attention to can mainly be classified into the following typologies: ● Sociodemographic data. They concern age, sex, origin, education, occupation, income, marital status, composition of the family unit.
These are elements that allow you to empathize and give a name to your archetypes, knowing them one by one and taking an empathetic approach. ● Data relating to the skills of the typical customer. For example, if he is passionate about design, technology, if he knows multiple languages (and which ones), if he is an avid reader (of which genres) or if he loves video games instead. These are examples, of course, but they show how it is possible to go into even more detail. ● Data regarding personality, manners, attitudes. We go from a more emotional perspective, capable of offering a vision of fears, anxieties, frustrations; an important element that affects the process of researching and purchasing a product. ● Data with respect to ethical values and principles. They are useful Loan Phone Number List for creating a shared value between brand and target. A stable point of view to be built over time, capable of giving way for a restyling when necessary. The second step: data analysis and identification of Buyer Personas The data collected allow us to make hypotheses . Choosing at the root which ones and why is essential to obtain the information as a whole. Data analysis allows us to obtain a profile of Buyer Personas at a concrete level. In this sense , various templates available online are useful , capable of summarizing the essential characteristics to provide an identikit of the customer.
Among the classic tools for carrying out data analysis, the most common are: ● Interviews. They allow you to interact with people to get more points of view than typical customers, drawing inspiration for development at a strategic level. ● Questionnaires. A methodology widely used in marketing and which takes inspiration from sociology and ethnology. They can be created in a graphically appealing way, for example through social media or e-mail marketing . The questionnaire allows us to learn more about people's motivations. ● Comparison between the different departments. An element that concerns above all those activities that have not only online but also in-person channels, where the comparison with those who are selling proves to be absolutely useful and functional on a much more than statistical level. ● Social Media Insights. Valid information for the analysis of all the data we have talked about, simple to obtain and even "measurable".
These are elements that allow you to empathize and give a name to your archetypes, knowing them one by one and taking an empathetic approach. ● Data relating to the skills of the typical customer. For example, if he is passionate about design, technology, if he knows multiple languages (and which ones), if he is an avid reader (of which genres) or if he loves video games instead. These are examples, of course, but they show how it is possible to go into even more detail. ● Data regarding personality, manners, attitudes. We go from a more emotional perspective, capable of offering a vision of fears, anxieties, frustrations; an important element that affects the process of researching and purchasing a product. ● Data with respect to ethical values and principles. They are useful Loan Phone Number List for creating a shared value between brand and target. A stable point of view to be built over time, capable of giving way for a restyling when necessary. The second step: data analysis and identification of Buyer Personas The data collected allow us to make hypotheses . Choosing at the root which ones and why is essential to obtain the information as a whole. Data analysis allows us to obtain a profile of Buyer Personas at a concrete level. In this sense , various templates available online are useful , capable of summarizing the essential characteristics to provide an identikit of the customer.
Among the classic tools for carrying out data analysis, the most common are: ● Interviews. They allow you to interact with people to get more points of view than typical customers, drawing inspiration for development at a strategic level. ● Questionnaires. A methodology widely used in marketing and which takes inspiration from sociology and ethnology. They can be created in a graphically appealing way, for example through social media or e-mail marketing . The questionnaire allows us to learn more about people's motivations. ● Comparison between the different departments. An element that concerns above all those activities that have not only online but also in-person channels, where the comparison with those who are selling proves to be absolutely useful and functional on a much more than statistical level. ● Social Media Insights. Valid information for the analysis of all the data we have talked about, simple to obtain and even "measurable".